Top 5 Beauty Retail Apps in Oceania Q4 2023

In the fourth quarter of 2023, the top beauty retail applications in Oceania showed varied performance trends across downloads, revenue, and active users. Here’s a closer look at how each of these apps fared:

MECCA - Beauty Shopping saw a consistent weekly download pattern, peaking at 16.6K in the week of October 2. The app maintained a strong user base, with weekly active users increasing from 80.6K at the end of September to nearly 99.5K by the end of December.

Sephora - Beauty Shopping experienced a notable rise in weekly downloads mid-quarter, reaching 13.9K in the week of November 20. Active users fluctuated but ended on a high note, growing from 48.8K in late September to 51.7K by the end of December.

Adore Beauty | Shop Beauty Now had a less consistent download trajectory, with peaks and troughs throughout the quarter. Downloads peaked at 4.9K in early October but saw a drop to 1.7K by the end of November.

Think Dirty – Shop Clean showed a significant increase in weekly revenue, reaching $732 in the week of December 4. The app’s downloads were highest at the end of September with 4.1K, while active users increased from 9.9K to 10.8K by early December.

Lush Fresh Handmade Cosmetics experienced a steady rise in weekly downloads, peaking at 1.8K in the final week of December. Active users also saw growth, moving from 759 at the end of September to nearly 1.5K by the end of the year.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.